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How Cartoons Can Help You Promote Your Real Estate Business
I have a question for all you realtors out there. I've often noticed that when I see an ad
such as a billboard for a real estate company, it is illustrated with a photo of one of the salesmen
or the broker. It doesn't seem to me that this would be the most effective graphic one could use.
Wouldn't it be better to have something which suggests some of the benefits of home ownership, such
as a photo of a house or a family relaxing in their back yard?
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Cartoons are one of the most effective types of graphic. People love cartoons and they
are a natural device for getting the attention of the reader. Here are just a few ways you
can use cartoons to promote your real estate business:
Display Windows: If you have lots of foot traffic around your building you probably have
flyers promoting your home listings displayed in your window. You could also put flyers containing
cartoons in the window, spread out among the home listings. People will stop to read the cartoons
and read your listings at the same time. For a very low price I can provide you with large prints
of color cartoons that will do the job.
Cartoons in Newsletters: It's a good idea to build an email list of past and prospective
customers in order to promote repeat business. Adding a cartoon to your newsletter helps in
getting people to read the newsletter instead of tossing it away. You can even use
cartoons as a device to build the email list.
See this article for more tips.
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Cartoons in Newspaper Ads: Newspaper advertising can be effective but it's hard to get
noticed among all of the other ads. A cartoon can help make your ad stand out. A cartoon can
be designed specifically to promote your business, or you can even run a series of these
advertising cartoons.
Billboards: Drivers have a lot to watch, so getting their attention to your billboard isn't
easy. A bright, colorful, action-packed cartoon drawing is just the device you need.
Animated Cartoons: With today's computer programs animation isn't as expensive as you would
think. For what you'd pay for a half page or full page newspaper ad, you could have a short cartoon
animation. This could be used in television advertising, on the internet, and with on-screen
movie theatre advertising. A good animated cartoon ad can be used over and over even for years.
Need More Ideas: Contact me today and let's
discuss your advertising needs.
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Websites by Ron Coleman:
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